His design is characterized by contrasting the modern with the traditional of Kyo-yuzen. For Shigemasa’s design, the modern means not new but universal. He was born in a family of traditional Kyo-yuzen artisans in Kyoto and succeeded to the method of designing and making in his childhood. He has experimented with various motif and style in his design in Kyoto for 20 years since he started his career as a designer of kyo-yuzen. Nowadays he is fond of using symmetry patterns which are universal design. Because he has found the universal is the very identity of Kyoto, where there has been constructing one culture while assimilating styles from many historical periods. His typical style is using Japanese patterns, which are inspired by Buddhist arts in Kyoto, expressing something modern in the traditional world of kyo-yuzen which is described with warm and soft touches.